Strategy is easy. Execution is hard.
Most consultancies deliver a deck and disappear. Mina Lab stays in the room.
Founder Sofía Delgado bridges the gap between high-level vision and execution. Going beyond media trends, together we can architect the systems that allow your newsroom to lead them. Mina Lab’s approach is data-informed, people-focused, and relentlessly practical.
Future-proof your newsroom
Operational precision. Cultural buy-in. Measurable growth.
Why Mina Lab?
Mina Lab is built on more than a decade of navigating the friction between editorial mission and commercial reality. Award-winning strategies are battle-tested across the industry’s most diverse environments, from the UK’s fastest-growing national digital newsrooms and 150+ local titles to magazines and agile media startups.
With a focus on the “missing middle”, the space where board-level vision meets daily journalist workflows, combining deep cultural intelligence with technical precision, Mina Lab is there to secure team buy-in to ensure transformation sticks. Every engagement is relentlessly ROI-focused, designed to streamline operations and turn audience engagement into a sustainable financial engine.
Mina Lab 